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5 Guidelines for Exceptional Web Design

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If you are a website designer, you often ask the questions, “should I add this picture on the homepage?”, “should I add this GIF?”, “should I use this color scheme?” Your tasks are pretty daunting on paper, but in reality, it shouldn’t be. Below are just some guidelines to help you create an exceptionally good website based on the website application development.


  1. Make One for Simplicity

No one wants to look at a completely cluttered website. However, no one wants a site that is completely devoid of any graphical elements as well.

You want to go for a more minimalistic or simplistic website, but also add some flair to it so that it won’t look boring.

How do you know if the particular design element is useful? Well, if it provides a certain function, then yes, it is useful.

That being said, here are some things you can incorporate and focus on:

  • Typefaces- use a typeface that provides the best readability for the users. Use Sans-Serif if you’re having troubles finding a suitable typeface.
  • Color- you do not want to bombard your users with plenty of colors. Just use a maximum of 3 and mix and match accordingly.
  • Graphics- only add graphics if they provide value (i.e. function) to your site. For instance, if a person clicks on the image, they will be redirected to another page on your website.
  1. Simpler Navigation is Necessary

Isn’t it frustrating if you have to look for something specific in a pile of junk? The same can be said if your users will have to click as many links as possible just for them to arrive somewhere they really want to go to.

Keeping your navigation as easy and as simple as possible is necessary. If you can implement this, the search engines will also love you and will rank you higher than your previous ranking.

Some navigation ideas include:

  • Incorporate breadcrumbs on your site so that people will know where they are in the website hierarchy
  • Add some navigational links at the bottom of the page
  • A custom site search box will give the users the ability to find what they’re looking for much easier than not having one at all
  • Make sure that the links to your other pages are neatly packed in a menu or something similar so that your homepage doesn’t look and feel cluttered.
  1. Be Consistent

Whatever fonts or colors you’ve used on your homepage; it should also be consistent with your other pages as well. But, the same cannot be said with your images and videos. You can use different ones, provided that it stays consistent with your brand and the message that you want to convey.

  1. Make It Accessible to the Mobile Crowd

I think it is safe to assume that many people are now making use of their smartphones to access any website on the internet.

That being said, make use of Responsive Design or other similar platforms so that your website will look good no matter what device a person is using.

  1. Establish Your Credibility

Credibility is important if you want your customers to keep coming back to your site. TO build it, you have to be truthful about the products and services that you offer them. Do not throw in some shady tactics because although it might work now, you will be found out soon enough. And, if your credibility suffers, so will your brand’s name.

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