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Top 8 SEO Mistakes Brands Make During a Website Redesign

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  • Applying only one meta description and meta title on all web pages.

Many novice SEO professionals would say that meta descriptions and meta titles don’t really contribute to website ranking. It’s true that meta information doesn’t go straight into Google’s algorithm to increase ranking. However, errors do.

For each web page with the same meta description and meta title, every meta information counts as errors in the eyes of Google. Your web design should always keep this in mind.

 

  • Failure to Transfer Articles, Blogs and White Papers to the New Website

The traffic in your blog may not be that high, but you still need to assess your page’s SEO value. Check if these web pages have phrases and words that help you rank. When a business reduces the amount of keywords its website ranks for, then organic traffic will decrease.

 

  • Ignoring the Inconsequential URLs in 301 Redirect Mapping

Do you have a web page that doesn’t get plenty of traffic? Traffic may be a bit low, but take note that it’s still crucial to include a specific redirect page which has been indexed by search engines. If someone clicks on it, your website would deliver a 404 error. All of these errors are noted by search engines, and will give your website a poor reputation.

 

  • Failure to Update New URLs in Google Analytics

When you rebrand, your domain name will surely change. Make sure to update this detail in your account in Google Analytics, so it can capture your data accurately.

 

  • Launching Without Social Codes Such as Open Graph

Facebook and LinkedIn depend on a code called, Open Graph. It helps pull relevant details  from web pages once they are shared socially. Once you launch a website, people would post this update on social networks. However, the posts will be very small. They will be easily missed  without social codes.

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